Banglalink, one of the biggest Telecommunication service Providers wanted to acquire new users for their service, through a digital platform aimed at Urban Youth. They wanted to incentivize their target market to switch to Banglalink with a lucrative offer for new users. They wanted Beatnik to communicate the offer in a relevant, and easy to consume manner for the target audience.
For this campaign, we shot a small humorous thematic web video using relatable, local elements such as the market place, shop keeper and scales. The video was so loved by the client, and successful that it made its way into a 30 second TV Commercial broadcasted nationwide.