Finance giant IPDC always looks for new ways to stay ahead of the clutter. The brief for the Mother’s day was to create an engaging content and promote their home loan along with it seamlessly.
Beatnik executed the campaign with a touch different from other Mother’s Day campaigns by taking a subtle route, highlighting the emotion behind the occasion, and keeping the brand relevant. We created a web video, a thematic story following an aging mother. Through a subtle placement of an IPDC product, we delivered a strong message which resulted in brand engagement and strong brand recall.