Parachute Advansed Ayurvedic Gold Hair Oil wanted to connect with their target audience during the Bengal New Year, and also engage with them, through a thematic campaign about ‘Roots’. The client wanted a strong association with roots through a digital campaign. Pahela Baisakh is a very relevant event to Roots.
Our roots as a society is in our culture and heritage, and strengthening roots is a core Unique Selling Point of Parachute Advansed Ayurvedic Hair Oil. Through this web video, we explore the enduring strength of our roots in the face of time. We wanted to depict through the campaign that stronger cultural roots, makes a better person. And for stronger hair, there is Parachute.