If you’re more or less engaged with the world of video games (Not the mobile ones. Those don’t count.) then you must have heard about Overwatch. This colorful and fast paced online game has become the new sensation in the gaming world. Now I can write a thousand words talking about why this game is so freaking amazing, but I’m writing this piece for a different reason.
The success of Overwatch goes beyond the game-making prowess of veteran developer Blizzard Entertainment. It is a lot of brilliant pieces working together like a finely oiled machine. Look even more closely and you’ll find the makings of a great marketing strategy and flawless execution. Here are four incredible lessons for marketers to learn from Overwatch.
Make It Right
The success of a video game starts with the game itself (Like, d’uh!). Surprisingly, not a lot of game developers, even those of triple-A titles, tend to forget about this. They come up with flawed, half developed world with little or no things of interest in them and expect them to be accepted (No Man’s Sky, take note).