For a business to grow, it needs to engage customers. And the more personalized the experience is, the likelier for it to generate results.
Chatbots are one such technological innovation in Digital Marketing, using Artificial Intelligence which strives to make interactions between brands and its target consumers more personal.
A Bot is an AI programmed to handle queries for your business, by mimicking human conversation.
According to Evernote Founder, Phil Libin, the world is going to be “rewritten” based on Bots. And their use is becoming increasingly universal. Sam Lessin, the CEO of Fin, claims that the rise of chat-based UI will signify “a fundamental shift that is going to change the types of applications that get developed and the style of service development.”
Here are 5 Reasons why bots will not just be another futuristic innovation, but a crucial tool for your business.