IPDC Mother’s Day

Creating an Emotional Connection

Campaign Brief

Finance giant IPDC always looks for new ways to stay ahead of the clutter. The brief for the Mother’s day was to create an engaging content and promote their home loan along with it seamlessly.

Our Approach

Beatnik executed the campaign with a touch different from other Mother’s Day campaigns by taking a subtle route, highlighting the emotion behind the occasion, and keeping the brand relevant. We created a web video, a thematic story following an aging mother. Through a subtle placement of an IPDC product, we delivered a strong message which resulted in brand engagement and strong brand recall.

Campaign Summary

  • Category: Content Creation, Digital Campaign
  • Client: IPDC Finance
  • Industry: Finance

Campaign Results

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